One common mistake we see businesses make routinely is creating a personal profile to represent their business instead of utilizing a Facebook Business Page. Here is the biggest difference between the two types of pages: Facebook Business Page identifies your followers as “Likes” and Facebook Personal Profile identifies your connections as “Friends”.
Why is it important to create a Facebook Business Page to represent your business? Here are my 3 simple answers.
- Facebook Rules: “Personal profiles are for non-commercial use and represent individual people.” By using a personal page for your business, you are violating Facebook’s Terms of Service.
- Audience Insights: In my opinion, this is one of the best features on a Facebook Business Page. This feature allows you to track analytics, analyze audience demographics and determine what kind of content works best for your audience.
- Advertising: On a business page, you can create ads that will reach out to existing or potential customers based on criteria you determine to be valuable (location, keyword, habit, etc.) This will help your content be increasingly visible across the platform.
Not sure where to start? When you create a business page, make it look professional by adding a logo and a photo of your business. Don’t miss this basic opportunity to build your brand and enhance the way you reach your audience!