About Us

History

Shane Fraser founded SNA Today in 2011 with the intent to use his social media expertise as a resource for business owners. Shane’s small-town roots exposed him to the challenges businesses face as they distinguish themselves in the marketplace. As he observed these businesses, the most consistent underutilized opportunity was the implementation of a social media marketing strategy. That is where the heart for SNA Today was born. We have a passion for working with businesses, organizations and individuals to bring them up to speed with the fast-paced market of social media.

SNA Today has worked with a diverse range of clients in a variety of industries. Using our abilities to think outside of the box, we have developed and executed highly effective social media campaigns. Not only do we have the ability to strategize, SNA Today also works alongside business owners to empower and train the companies for long-term success. We are passionate about you, our client, and will work as an extension of your team to partner for long-term success.

SNA Today is a proud member of the – Union County Chamber of Commerce, Waxhaw Business Association, Anson County Chamber of Commerce.

Shane was recently awarded Charlotte’s Top 30 Under 30 Future Leaders of Charlotte by Elevate Lifestyle.

Core Values

At SNA Today, we work to build and maintain long-lasting client relationships. Our team environment, work and community involvement are all built on a number of core values. These standards on which we operate make SNA Today a unique experience for you, our client.

  • Reliable Support

  • Integrity

  • Respect

  • Humility

  • Heart For Community Service

  • Your Success is Our Success

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  • “As a charter client of Shane's we have had excellent results in our social media campaigns. One of our companies is a local retail insurance agency. Though we operate in a very rural, economically challenged marketplace, we have been able to acquire a large following on Facebook... with a class of business that is challenged to create "Likes". We also operate a national Ecommerce company that has seen great results in their social media campaigns. I highly recommend Shane and SNA for your social marketing needs. He is a self starter and motivated to see you succeed in this important marketing arena.”

    Jeff Ryan The Ryan Agency & Critter-Repellent.com
  • “Shane knows social media!!! He helped me to understand the best ways to convey our agency's mission, brand, and ideas in a way that is consistent and noticeable. Shane also has a heart for his community. He serves with the Union County Chamber of Commerce and with his church. He is a great guy who can help you with your social media marketing needs.”

    Ashley Lantz Turning Point Inc.
  • “Shane is an excellent resource for anything to related to social media. Not only is he very knowledgeable, he is prompt, organized, engaging and highly professional. Working with him is a pleasure, and the value he has brought to my social media campaign has been tremendous. I recommend him highly!”

    Christer Tepper Violinist
  • "Shane and the team at SNA Today provided an invaluable service to my practice. We had clear objectives we were hoping he would be able to accomplish and he developed a campaign that directly targeted those goals. Within a few months we were able to see a strong correlation between his work and the growth of the practice. Now, Social Media is the only means by which we market our services. If it weren't for Shane's expertise, we may still be wasting money on other forms of advertising. Thank you, Shane!"

    Kyle B. Jones, DC Carolinas Chiropractic and Spinal Rehab
  • "We started working with SNA Today over a year ago at Union Power Cooperative and they've been so helpful! They worked with us to develop a complete social media strategy and they continue to keep us on the forefront of any changes in social media for businesses. They're so friendly and easy to work with! I highly recommend this company!"

    Carrie Stroud Union Power Cooperative
  • "Since working with SNA Today, Chronotek has strengthened our social media presence incredibly. Shane is very knowledgeable and easy to work with - he took the time to learn about our company and let us know the platforms best suited to reaching our target market. I was very impressed with his professionalism and work ethic, and would highly recommend him to anyone needing assistance with social media!"

    Brandon Fox Chronotek
  • "I consider myself to be pretty tech-savvy, so it was embarrassing not to have a strong LinkedIn presence. Thank goodness, I met Shane! Shane provided the feedback and suggestions that helped me understand what I needed to do to improve my LinkedIn profile. He was detail-oriented and patient answering my questions and providing an expertise that I sorely lacked when discussing the importance of LinkedIn in today's social media world. I would highly recommend Shane to anyone that needs to improve their LinkedIn profile to elevate their online presence and job-seeking/marketing prospects."

    Tim Winters SenText Soultions
  • "Shane Fraser has worked with our company for the past two years, and we can not begin to say enough good things about his company.  When we first signed up, even after paying someone else for 3 years, you could not even find us on the web.  If you typed in our company name in Google, a franchise that had closed over a year ago popped up.  Our franchise was not even listed on the first page - with typing our name in the search field!! Shane cleaned up our web presence, got us listed correctly on Google Maps, and began posting content and pictures on a regular basis.  Now we pop up on the first page when only the subject is entered into search!  And even more than that, we get phone calls and responses on our website on a regular basis now!!
    In addition to this great work, Shane is always prompt to answer questions, schedules meetings to update us on what he is doing, and is genuinely pleasant to work with.  Yes, I count my lucky stars that I met Shane Fraser of SNA Today!!"
    Barbara Leininger Floor Coverings International of South East Charlotte, NC
  • "Shane is top notch! He is friendly, knowledgeable, respected, and very well liked in the community. I recommend Shane to anyone I know who has social media questions. You won't be disappointed hiring SNA Today."

    Amy Sperry Union County Education Foundation
  • “As a charter client of Shane’s, we have had excellent results in our social media campaigns. One of our companies is a local retail insurance agency. Though we operate in a very rural, economically challenged marketplace, we have been able to acquire a large following on Facebook... with a class of business that is challenged to create "Likes". We also operate a national Ecommerce company that has seen great results in their social media campaigns. I highly recommend Shane and SNA for your social marketing needs. He is a self-starter and motivated to see you succeed in this important marketing arena.”

    Jeff Ryan The Ryan Agency & Critter-Repellent.com

“When it comes to Social Media content, people don’t care about what your business does, they want to see what your business is currently doing.”

Shane Fraser